How a niche restaurant & bar SEO agency cut costs, multiplied onpage output, and proved ROI with Alli AI.
Company: Bar Marketing Basics
Industry: SEO Services for Restaurants, Bars & Nightclubs
Owner: Eric Shellenberger
Business Model: Specialized SEO services for hospitality businesses
Target Clients: Restaurants and bars with limited marketing budgets
Eric Shellenberger’s company, Bar Marketing Basics, specializes in providing SEO services exclusively for restaurants, bars, and nightclubs – a niche market with unique challenges.
When Eric decided to expand his service offerings from solely offpage SEO to include comprehensive onpage optimization, he faced significant hurdles:
“The on-page thing is obviously a lot more expensive. It’s a lot more time consuming. It’s so much more work.”
His clientele, primarily restaurant and bar owner, operate on tight marketing budgets and often lack technical SEO knowledge. This created a dilemma:
“I was on the verge of hiring another SEO specialist, which is again very expensive… I thought I was gonna have to double my cost for my clients, which they don’t have the budget for. I saw it as a lose – lose.”
After researching several AI powered SEO platforms, Eric discovered Alli AI. Despite initial skepticism about automation tools, he found that Alli AI offered the perfect balance of automation and customization:
“When I started with Alli AI, I was a little skeptical ’cause it seemed too easy. And everything just seemed too automated and normally, in my opinion, automation equals terrible results.”
What changed his mind were the platform’s flexibility and control options:
“You can create your own keywords there. You can do your own keyword research. You can insert everything, all of your tags and all your meta descriptions and titles where it makes sense on your terms. If you don’t like the suggestion that the computer comes up with, no problem, replace it with your own.”
Eric particularly valued two key features:
Since implementing Alli AI, Bar Marketing Basics has achieved remarkable improvements:
“My off-page SEO software was incredibly expensive. This is not, so my expenses went down.”
“What I offered to my clients went way up.”
“You can see all your keywords and where they ranked before you started. Now, what the gains are, what the ranking gains are per day, week, month, in a total. It’s really, really easy to read.”
“More importantly, it’s easy to understand if you’re a restaurant owner. Restaurant owners are typically not very tech savvy… when I can show them something that they can look at in 10 seconds and understand that’s where my money’s going, that’s a win-win for everybody.”
The Alli AI platform proved ideal for Eric’s niche agency because it addressed several critical needs:
In Eric’s words:
“This was the total game changer. I would recommend Alli AI to anybody.”
Start your 10 day free trial of Alli AI today and discover how our platform can help you deliver better results with less effort.
