Content Hidden Behind Tabs and SEO: What You Need to Know

February 8, 2024
Content Hidden Behind Tabs | Cover Image

Explanation of Content Hidden Behind Tabs

Content hidden behind tabs refers to information on a webpage that a user cannot immediately see upon landing on the page. Typically, this content is accessible only by clicking on a tab, dropdown menu, or accordion that expands to reveal the additional information. This technique is used to create a cleaner, more user-friendly interface, especially on mobile devices, where screen space is limited.

Imagine walking into a bookstore looking for a particular genre of books. Instead of having all books displayed on the shelves, imagine if sections of the store had books hidden in drawers under each genre section. You’d only see these books if you open the drawers. Here, the bookstore represents a webpage, genres represent the main visible content, and the books in the drawers symbolize the content hidden behind tabs.

Why is Content Hidden Behind Tabs Important in SEO?

For many years, SEO professionals believed that content hidden behind tabs might be devalued by search engines because it’s not immediately visible to users. However, as web design trends have evolved to improve user experience, especially on mobile devices, search engines, particularly Google, have adapted their algorithms. Today, Google states that content hidden for usability reasons is given full weight if done in a user-friendly way. This acknowledgment underlines the importance of implementing such designs correctly for SEO.

How Content Hidden Behind Tabs Affects SEO

1. Mobile-First Indexing – With the shift towards mobile-first indexing, search engines now primarily use the mobile version of the content for indexing and ranking. Since hiding content behind tabs has become a common practice to improve user experience on mobile devices, search engines understand this necessity and do not penalize websites for doing so. However, the content must be of high quality and relevant to the user’s query.

2. User Experience and Engagement – Content hidden behind tabs can enhance user experience by making pages less cluttered and more navigable, potentially reducing bounce rates and increasing time on site. These engagement metrics are indirect ranking factors, as they signal to search engines that users find the content valuable and engaging.

3. Page Speed – Websites that efficiently use hidden tabs can load faster since less content is rendered immediately. Since page speed is a direct ranking factor, particularly for mobile sites, improving load times by hiding non-essential content can indirectly benefit SEO.

Relevant Stats – A study by Backlinko confirmed page speed as a critical ranking factor, revealing that the average time it takes to fully load a mobile landing page is 22 seconds. However, 53% of mobile site visitors leave a page that takes longer than three seconds to load. Implementing content behind tabs can help reduce this load time, indirectly influencing SEO positively.

Google’s mobile-first indexing has been fully rolled out, as confirmed by their blog, demonstrating the importance Google places on mobile user experience, including the accessibility of content hidden in tabs.


Does Google penalize content hidden behind tabs for desktop sites?

No, Google does not penalize content hidden behind tabs on desktop sites if it’s done to enhance user experience. Since the introduction of mobile-first indexing, the same rules apply to both mobile and desktop versions of a site.

Is it better to have all content visible rather than hidden?

Not necessarily. While having content immediately visible can be beneficial for users in some scenarios, hiding less important information behind tabs can improve user experience by making the site less cluttered and more navigable, without harming SEO if implemented correctly.

How should I implement tabs for SEO?

Ensure that the content behind tabs is accessible to search engine spiders – that is, it’s included in the HTML and not requiring user interaction to be loaded via JavaScript. This way, search engines can crawl and index this content effectively.


The integration of content hidden behind tabs into your webpage design must be done with careful consideration of both SEO and user experience implications. While this approach does not automatically harm your SEO efforts, due diligence is required to ensure it contributes positively to your overall SEO strategy. As always, the focus should remain on providing valuable and accessible content to your users, regardless of how it’s displayed. Keeping up with the latest guidelines from search engines and best practices in web design will ensure that your site benefits from hidden content, both in terms of usability and SEO performance.

February 8, 2024

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