Manual Actions and SEO: What You Need to Know

February 8, 2024
Manual Actions | Cover Image

What are Manual Actions?

In the world of SEO, Manual Actions are akin to a teacher’s feedback on a student’s incorrectly solved math problems. Like a teacher’s guidance, which points out where the student erred and how they can improve, Manual Actions pinpoint specific issues Google has detected on your website that contravene its guidelines. These actions can significantly affect your site’s visibility and performance in Google’s search results.

Why is Manual Actions important in SEO?

Manual Actions are critical in SEO because they directly impact a site’s ability to rank well in Google’s search results. Essentially, they act as Google’s way of ensuring that its search results maintain high quality and relevance to users. If your site has been subjected to a Manual Action, it can disappear from search results or drop in ranking, leading to decreased organic traffic and, potentially, revenue. Understanding and addressing Manual Actions promptly is crucial for maintaining and improving your site’s search performance.

How Manual Actions affects SEO?

A Manual Action can essentially tank your site’s visibility on Google overnight. If Google’s reviewers decide that parts of your site violate their webmaster guidelines, they’ll apply a Manual Action to those parts—or, in severe cases, your entire site. This could manifest in several ways, such as a drastic drop in rankings for your previously well-performing pages or complete removal from search results, significantly impacting your organic traffic. According to Google, sites that receive Manual Actions notice a median traffic drop of around 95%, showcasing the severe impact these penalties can have on your SEO efforts.

How can Alli AI help with Manual Actions?

At Alli AI, we understand the criticality of Manual Actions and their potential to derail your SEO strategy. That’s why our tool is designed to help you identify and remedy the issues that could lead to such penalties. Our comprehensive Site Audit feature scans your website for over 100 SEO factors that could trigger Manual Actions. From unnatural links to thin content, our system checks for discrepancies against Google’s guidelines and provides actionable insights for resolution.

Moreover, we’ve created Alli AI to serve as your SEO advisor, providing step-by-step guidelines on how to address these issues efficiently. This proactive approach not only aids in resolving Manual Actions but also in preventing future penalties, ensuring your website remains in good standing with Google.


What should I do if I receive a Manual Action?

Immediately investigate the issue highlighted by Google in your Search Console. Use tools like Alli AI to identify and resolve the root cause of the penalty. Submit a reconsideration request to Google once the issues are fixed.

How long does it take to recover from a Manual Action?

Recovery time varies depending on the severity of the violation and your promptness in addressing the issues. After submitting a reconsideration request, it can take anywhere from a few days to several weeks for Google to review and lift a Manual Action.

Can Manual Actions be automated?

Manual Actions, by definition, are issues identified and applied by Google’s human reviewers. They are not results of automatic algorithm updates. However, the causes leading to Manual Actions, like spammy backlinks or thin content, can often be detected through automated tools like Alli AI before they result in penalties.


Navigating the complexities of Manual Actions may seem daunting, but with a clear understanding and the right tools, recovery and prevention are entirely feasible. Just as a student learns from their mistakes with a teacher’s guidance, using Manual Actions as an opportunity to improve can ultimately strengthen your SEO strategy. With Alli AI’s AI-powered insights and recommendations, addressing and preventing Manual Actions has never been more straightforward, allowing you to focus on what matters most—growing your online presence and reaching your target audience more effectively. Embrace the challenges, employ the right tools, and continue to enhance your website’s compliance and performance in the ever-evolving landscape of SEO.

February 8, 2024

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