Top Stories box and SEO: What You Need to Know

February 8, 2024
Top Stories box | Cover Image

Explanation of the Top Stories Box

Imagine you’re walking through a bustling city square bustling with numerous billboards. Each billboard represents a piece of news, but only a few are placed where most eyes can see them easily. These few billboards in prime locations are akin to the articles featured in Google’s Top Stories Box; they get more attention because they are more visible, similar to having a top spot in a crowded marketplace.

Why is the Top Stories Box Important in SEO?

The significance of the Top Stories Box in SEO cannot be overstated. It’s essentially prime real estate on Google’s SERP. Being featured in the Top Stories Box can dramatically increase a website’s visibility, drive higher traffic, and enhance the authority and trustworthiness of a news site or a blog covering current events. It tells users and search engines alike, that the content is not only relevant but also timely, authoritative, and engaging.

How the Top Stories Box Affects SEO

The influence of the Top Stories Box on SEO is multifaceted. Here are some pertinent stats that underscore its importance:

1. Increased Visibility: According to a study by Moz, appearing in the Top Stories Box can lead to a significant increase in click-through rates (CTRs), sometimes by as much as 10 times for news-related searches.
2. Higher Traffic: A feature in the Search Engine Journal highlights that websites appearing in Google News (including the Top Stories Box) see an average of 17% more traffic compared to those that do not.
3. Boost in Authority: Being featured in the Top Stories Box can enhance a website’s credibility and authority in its niche or industry, as it is perceived as a trusted source by Google.

Given these points, it’s clear that the Top Stories Box plays a crucial role in driving targeted traffic, enhancing visibility, and establishing a site’s authority.


How can my website get featured in the Top Stories Box?

To get featured in the Top Stories Box, your site must be indexed by Google News. This means adhering to Google’s content policies, publishing timely, original, high-quality news articles, and ensuring your site is technically optimized for Google’s crawlers.

Is the Top Stories Box only for news websites?

While the Top Stories Box predominantly features news websites, other types of content that are timely, relevant, and meet Google’s guidelines can also get featured. This includes blogs and publications covering current events, trends, or breaking news in their industry.

Does being featured in the Top Stories Box improve my site’s overall SEO?

Yes, appearing in the Top Stories Box can have a positive effect on your site’s overall SEO. It increases visibility, drives more traffic, and enhances your site’s authority, which are vital factors in Google’s overall ranking algorithm.


The Top Stories Box is a powerful ranking factor in the realm of SEO. Its ability to significantly enhance visibility, drive traffic, and build the credibility of a site makes it a coveted spot for news publishers and content creators alike. Achieving this feat requires adherence to Google’s news publishing guidelines, producing high-quality, timely content, and optimally structuring your site for visibility. In the fast-paced world of online information, securing a spot in the Top Stories Box is equivalent to having your content on the front page of the digital world’s newspaper, making it an invaluable asset for digital marketers and content creators aiming to maximize their online presence.

February 8, 2024

Additional Ranking Factors You Need To Know

Receive the latest Alli AI Newsletter updates.