Brand Mentions on Top Stories and SEO: What You Need to Know

February 8, 2024
Brand Mentions on Top Stories | Cover Image

What is Brand Mentions on Top Stories?

Brand Mentions on Top Stories refer to instances when a brand is mentioned within the top stories section of search engine results. Top stories are typically news-related content that search engines like Google prioritize at the top of their pages for relevant queries, especially those with a news angle or current events. The mention of a brand within these segments is significant due to the high visibility and trust associated with news placements.

Imagine walking into a crowded marketplace where different storytellers are attracting large audiences by sharing the most engaging stories of the day. Having your name mentioned positively by one of these popular storytellers in front of the entire crowd can significantly boost your reputation and visibility among the audience. Similarly, when your brand is mentioned within top stories, it gains a similar level of exposure and credibility among internet users.

Why is Brand Mentions on Top Stories important in SEO?

Brand Mentions on Top Stories are crucial for SEO because they contribute significantly to a brand’s visibility and credibility online. These mentions can lead to increased traffic, as people interested in the news story may click through to learn more about your brand. Moreover, even though Google has not explicitly confirmed it, the SEO community widely believes that brand mentions can act as a non-link-based factor of domain authority, indirectly influencing search rankings. Being featured in top stories also enhances brand recognition and reputation, which are vital in the digital age where users often trust brands with a strong, positive online presence.

How Brand Mentions on Top Stories affects SEO?

– According to a study by Moz, brand mentions can indirectly influence a website’s authority in the eyes of search engines, potentially affecting its overall SEO performance.
– Research from Search Engine Journal highlights the increasing importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in Google’s ranking factors, where brand mentions in reputable sources can significantly boost a site’s perceived authority.
– A Case Study by Backlinko revealed that top stories often get a high click-through rate (CTR), suggesting that being featured can drive substantial traffic to your site.

These examples underline the potential of brand mentions within top stories to enhance SEO through indirect signals of authority and increased traffic, contributing to a higher ranking in search results.


How do you get your brand mentioned in top stories?

Getting your brand mentioned involves producing high-quality, newsworthy content that is relevant to current events or trends in your industry. Regularly engaging with journalists and publications via pitching, press releases, and building relationships can also increase your chances of being featured.

Do brand mentions have to be linked to impact SEO?

No, brand mentions do not always need to be linked to impact SEO. Google’s algorithms have evolved to understand and recognize mentions of a brand as signals of authority and relevance, even without a direct link.

How can small brands leverage brand mentions effectively?

Small brands can focus on niche storytelling, creating unique, valuable content that appeals to specific segments of their industry. Engaging with local news outlets, niche publications, and leveraging social media for viral content can also result in brand mentions in top stories.


Brand Mentions on Top Stories are a significant yet often overlooked aspect of SEO strategy. They not only boost a brand’s visibility and credibility but also offer potential indirect benefits to search rankings through increased recognition and perceived authority. By understanding how to effectively get your brand mentioned in top stories and recognizing the impact these mentions can have, businesses can craft a more robust and comprehensive SEO strategy. As the digital landscape evolves, staying ahead in SEO means leveraging every possible avenue to build brand authenticity and authority, with brand mentions on top stories being a key part of that effort.

February 8, 2024

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