Link Location on Page and SEO: What You Need to Know

February 8, 2024
Link Location on Page | Cover Image

Explanation of Link Location on Page

Link location on a page refers to the specific area or position where a hyperlink is placed within the content of a webpage. This can be in the main body text, headers, footers, sidebars, or even navigation menus. The theory underpining this concept is based on how users interact with content and how search engines, like Google, interpret the importance of these links in relation to the content around them.

Imagine you’re in a supermarket looking for your favorite brand of cereal. If it’s placed at eye level on the shelf, you’re more likely to notice and choose it over a brand that’s placed on the bottom shelf. Similarly, a link placed prominently within the main content of a webpage is more likely to be noticed and clicked on by users than a link hidden in the footer.

Why is Link Location on Page Important in SEO?

Link location is vital for SEO because search engines use links to understand and rank the vast amount of content available online. A link located within the main body of a webpage is often considered more relevant and of higher quality than a link found in the footer or sidebar. This is because main content links are more likely to be contextual and intentionally placed to enhance the reader’s understanding, whereas links in sidebars and footers can often be generic site-wide links.

How Link Location on Page Affects SEO

The effect of link location on SEO can be significant. Links within the main body content of a page, especially those placed higher up (‘above the fold’), are given more weight by search engines in their algorithms. This is because these links are more likely to be relevant to the content and are thus seen as more valuable in indicating the quality and topic relevance of the linked page.

A study by Moz indicates that links positioned within the main content area have a stronger impact on SERP (Search Engine Results Page) rankings compared to links found in footers or sidebars. This aligns with Google’s continued emphasis on user experience, suggesting that providing users with relevant and easily accessible links will positively impact a website’s search rankings.

How Can Alli AI Help with Link Location on Page?

At Alli AI, we understand the importance of optimizing every SEO aspect, including link location. Our tool intelligently analyzes your webpage’s layout to identify the prime positions for placing your links, ensuring they contribute most effectively to your SEO strategy.

We created Alli AI to not just provide recommendations but to also assist in implementing these changes efficiently. Our platform can prioritize link placements based on your content’s structure and the predicted user engagement levels, ensuring that your most valuable links receive the visibility they deserve.

By leveraging Alli AI’s capabilities, you can enhance the potential of your in-content links to improve both user engagement and SEO performance. This strategic approach to link placement is designed to push your website higher in search engine rankings, driving more organic traffic and increasing your online visibility.


Can the location of outbound links on my page affect my SEO?

Yes, the placement of outbound links can also impact your SEO. Outbound links that are relevant to your content and placed within the main body can enrich user experience and demonstrate to search engines that your site is a valuable part of the web ecosystem.

Does the link location differ in importance based on the type of website?

While the principles of link location importance remain consistent across different types of websites, the strategy might differ based on content format, goals, and audience behavior. However, placing links within the contextually relevant content is universally beneficial.

How often should I review and adjust my link placements for SEO?

SEO is an ongoing process, and as your website’s content evolves, reviewing and adjusting link placements should be part of your regular SEO maintenance. This ensures that your links remain relevant and continue to contribute positively to your site’s SEO.


In conclusion, the placement of links on a webpage is a powerful factor that can significantly influence both the user experience and a website’s search engine ranking. By understanding and strategically optimizing link location, webmasters and SEO specialists can markedly enhance their site’s visibility and performance in search engine results. Tools like Alli AI offer an effective means to not only identify the optimal locations for your links but also implement changes that can lead to substantial improvements in your SEO efforts. Remember, in the vast digital marketplace, positioning is everything, and with the right strategy, even small adjustments can lead to significant gains.

February 8, 2024

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